Earns over 1 billion in one year! A post-90s second-generation entrepreneur puts down roots in Foshan, bringing new twists to building materials export.

Earning over 1 billion in one year! Post-90s second-generation entrepreneur roots in Foshan, innovating building materials export.

Airport pickup, product selection, dining, delivery... This company wows foreign clients!

Many lament that business is hard these days. Even when selling the same products, performance varies greatly among companies.

Many bosses have gradually understood the underlying logic: the core of business competition has shifted from simply selling products to competing on full-process supporting services.

This is especially true in the export track. When overseas buyers finalize large orders, besides product quality, they value whether the brand can provide integrated supporting solutions to reduce their cooperation costs.

Even if buyers visit domestic factories in person, comprehensive reception, solution presentation, and dining services can greatly enhance goodwill for cooperation.

Today, let me introduce a little-known hidden champion in building materials export — Foshan Jingcheng Building Materials.

Let's see how it innovates building materials export, attracting overseas customers to place orders voluntarily, achieving an annual revenue of over 1 billion yuan.

Source: Google

Put solving customer pain points first, and orders will naturally come.

According to public data, Foshan Jingcheng Building Materials was founded in 2006, based in Foshan Shiwan Yimeijia Building Materials Market. It is a remarkable building materials exporter, and its founder is a post-90s.

Source: Google

Its starting logic relies on Foshan's mature local building materials industrial belt, directly addressing the core pain point of overseas buyers' one-stop multi-category procurement.

In the past, the procurement process for overseas companies was cumbersome and fragmented: tiles from one supplier, stone from another, doors and windows from yet another, leading to high overall costs for communication, coordination, and logistics integration.

The founder of Jingcheng Building Materials precisely seized this market gap, integrating the supply chain of thousands of Foshan building materials factories. Products cover over 95% of home decoration categories including wardrobes, doors and windows, ceramics, sanitary ware, and flooring.

Unlike traditional traders that simply supply goods, the company invests resources in original design, physical showrooms, cross-border operations, and localized after-sales service overseas, building a hard-to-replicate differentiated competitive advantage.

Source: Google

Comprehensive supporting business experience deeply captivates overseas customers.

Jingcheng Building Materials' advantages go far beyond one-stop supply; they also lie in meticulous customer reception services.

It is reported that its headquarters in Foshan has three independent exhibition halls, with a total offline showroom area of over 20,000 m².

Source: Google

The showroom is divided into real-life sample areas for cabinets, doors and windows, stone, sanitary ware, and flooring, completely restoring the actual decoration effects of villas, hotels, apartments, etc.

Overseas customers can visit to see samples and assemble complete decoration plans on-site, directly solving the lack of trust in online viewing and significantly increasing the closing rate of large orders.

Source: YouTube

Jingcheng Building Materials' reception service is comprehensive, not just product display:

Provides airport pickup service, with a Turkish restaurant, international coffee shop, and an aerial restaurant under construction in the park, catering to the dietary preferences of Middle Eastern, Southeast Asian, European and American foreign businessmen; at the same time, it also launched a one-stop itinerary of procurement + parent-child sightseeing tours, creating a high-end business reception scenario.

It can be said that from the one-stop building materials supply chain to comprehensive customized business reception, it constitutes Jingcheng's unique new media cross-border overseas model. The international atmosphere in the park is strong, like a 'global village', fully meeting the cooperation expectations of overseas customers.

Source: YouTube

Its business results also intuitively reflect the advantages of this model:

According to the company's official recruitment disclosure information, Jingcheng Building Materials' annual revenue in 2025 has exceeded 1 billion yuan, serving more than 1,200 B-end customers and tens of thousands of C-end consumers, and has become a benchmark enterprise in the building materials overseas track.

Source: Official website

Full-time team management, social media matrix + independent website dual-line driving performance growth

Nowadays, overseas buyers mostly rely on short video platforms and Google Search to screen suppliers. Online channel traffic continues to rise. Compared with traditional offline customer acquisition, online customer acquisition costs are lower and transaction conversion efficiency is faster.

After seeing this market trend, Jingcheng Building Materials also vigorously deployed two major online customer acquisition channels: social media and independent websites.

1. Refined operation of social media matrix, TikTok creates core traffic entrance

To deeply cultivate online content customer acquisition, Jingcheng Building Materials has an independent social media business department. By splitting functions such as script planning, real-scene shooting, video editing, multilingual translation, advertising delivery, and inquiry follow-up, it is divided into TikTok short video group, YouTube long video group, Ins & Facebook graphic group, systematically operating the full-platform account matrix.

Among them, TikTok is the core position for brand short video customer acquisition, with clear operation layout ideas:

On the one hand, build a global main account @George Deco | Global to uniformly output the overall brand image; on the other hand, according to product lines such as doors and windows, cabinets, stone, sanitary ware, whole house customization, hotel engineering, etc., split into multiple vertical accounts, such as @georgecabinet, @georgewindowsdoor, @georgestone_foshan, @George Cabinetry, etc.

Currently, the total number of fans of Jingcheng Building Materials' full-platform accounts has exceeded one million, and the best-performing account is the global main account @George Deco | Global, which has gained 482,500 fans and 4.1 million likes.

Source: TikTok

The account content covers a variety of real-scene materials, including real shots of factory workshop production, real samples of showroom complete decoration, completed cases of villas and hotels, detailed evaluation of building materials products, and on-site interviews with overseas cooperation customers.

It can be clearly seen from the playback data that the 7 viral videos with over one million views are all real factory production documentary content, with the highest single video reaching 17.2 million views.

It can be seen that overseas merchants especially prefer this kind of real and transparent production scene content. Intuitive factory area real shots can quickly build trust, enhance potential customers' favorability, and further promote inquiry and order conversion.

Source: TikTok

2. Dual-brand multi-region independent website layout, Google SEO stable traffic for B-end customers

In addition to refined operation of global social media, Jingcheng Building Materials also built multiple sets of WordPress Google independent websites, using dual brand positioning to distinguish business tracks: George Building focuses on one-stop whole house comprehensive building materials, while OKBuild focuses on hotel and commercial space engineering customization.

Take the core site George Building for overseas B-end buyers as an example. This is Jingcheng Building Materials' B2B foreign trade brand independent website for overseas B-end buyers. It is divided into several major sections: navigation core pages, homepage modular content, product system, service system, project cases, and bottom conversion entrance.

Source: George Building independent website

网站页面陈列了全品类产品、实景工程案例、企业资质、工厂规模介绍等，汇集了全球各地别墅、酒店、商业项目的完工实拍素材。

为了方便客户联系，还在页面内附上了WhatsApp的联系方式、厂区地址及客商来访预约通道等，降低了客户沟通门槛。

同时配备了专职的谷歌运营团队，全站落地SEO优化，布局数万建材行业长尾关键词，搭建行业外链体系，持续稳定地获取精准采购客户。

图源：George Building独立站

结语

正是依托这套成熟的新媒体跨境出海模式，敬城建材在建材出海赛道脱颖而出。

整合供应链资源、打造线下实景展厅、布局全域线上流量、配套高端商务接待，各环节环环相扣。这套全方位的运营打法，也是其持续吸引海外客商、稳步扩张规模的核心底气。

当然，不只是建材行业，其他出海企业同样可以借鉴这套逻辑。毕竟，海外竞争早已不再单纯比拼产品品质，更考验全流程配套服务能力。

从线上获客、商务洽谈，到实地看样、落地交付与售后保障，把整条合作链路的体验打磨到位，切实解决海外客户的各类需求，订单增长自然水到渠成。