Global sales of 2 million units! A category once mocked as 'IQ tax' has been revitalized by a Shenzhen brand!

If you werechatting with someone in 2020 about“portable monitors”this business, you would most likely hear one sentence，“Isn't this thing just a tax on IQ?？”

Low brightness, incomplete ports, questionable compatibility, plus a decent portable display easily costs two to three thousand yuan. Most consumers' instinctive reaction is: Why don't I just bring aiPad, or just bear with the laptop's small screen?

But who would have thought that in just a few years, this category once questioned by countless people has managed to produce ablockbuster productbrand.ARZOPA, a Shenzhen-based overseas company registered in 2017 and officially launched its brand in 2020, has quietly achieved global cumulative sales of over 2 million units in the portable monitor niche.

Source: ARZOPA

01

From panel trader to own brand: The ten-year undercurrent of a Shenzhen company

The story of ARZOPA goes back even earlier. Its parent company, Jushi Technology, originated from a college student entrepreneurial team founded in 2008. In 2015, Jushi Technology was officially registered in Qianhai, Shenzhen, initially engaged in international trade of LCD panels, which is the most"heavy" and least sexy B2B segment.

After years of deep cultivation in panel distribution, the teamlaunched around 2016 the Jushi panel e-commerce platform, gradually transforming from a pure trader to an industrial chain service provider.

The real key turning point occurred in2020–2021: ARZOPA officially initiated trademark registration and began independent operation as its own brand. The company directly transformed its accumulation in panel material supply chain, quality control, and cost structure into the moat of a consumer electronics brand.

Source: ARZOPA

This step seems logical, but is extremely difficult to replicate——What most traders lack is not supply, but the product definition capability and channel operation ability to turn goods into a brand.。

ARZOPA's solution is to go all-in on one product line (portable monitors), using R&D as a barrier, online direct sales for speed, and offline distribution for penetration.

The proportion of R&D personnel in the company reaches40%, of which 55% of R&D personnel are from 211/985 universities. As of mid-2025, it has accumulated over 100 authorized patents domestically and internationally, covering core technologies such as dual-screen display, multi-axis rotating stand, and IoT eye-care system.

Image source: ARZOPA

In terms of market implementation,ARZOPA has built“online direct sales+ offline distribution + exhibition exposure”a trinity sales system.

In addition to strong presence on mainstream e-commerce platforms like Amazon, offline expansion is also steadily progressing.。It has already partnered withover 30 regional distributors, covering mature markets in Europe and America, while achieving approximately 200% annual growth in emerging markets such as Brazil and Mexico.

Image source: ARZOPA

NotOnlyone person's credit, but the combined force of the times

ToClearly explain ARZOPA's achievements cannot avoid a bigger question: why has the portable monitor, a category once disliked, suddenlybecome hot?

Three forces have converged almost in the same window period:

First, remote work and hybrid work have become the norm.

Second,The popularization of Type-C interface has eliminated the biggest usage friction.

Third, the maturity of handheld consoles and mobile gaming ecosystems has opened up incremental scenarios.

From market data, the expansion of this category is real. According todifferentdata from industry research institutions, the global portable monitor market size has grown fromaround 2020, less than $200 million, to approximately $330 million to $400 million in 2024-2025. Multiple institutions give a medium-to-long-term CAGR of around 20%-23%.

Image source:the insight partners

Image source:data horizzon research

In the Chinese market, public industry data mentions,From January to July 2024, cumulative online sales of portable monitors in China reached 254,000 units, a year-on-year increase of 44%. Full-year online retail scale is expected to reach 465,000 units, a year-on-year increase of 40%.

In summary, it is not thatARZOPA created a market out of thin air, but it pre-positioned itself in a category that is being pushed forward by the times, and then used its supply chain and product definition capabilities to solidify its first-mover advantage into brand equity.

Image source:ARZOPA

TikTok: Building content as a channel

Many overseas brands' understanding ofTikTok is stuck at 'running an official account, posting product videos'.

ARZOPA's approach is more systematic. It treats TikTok as a complete business loop that can directly sell products, not just a billboard.

Below, let's briefly break it down:

1. Account matrix + TikTok Shop loop

ARZOPA on TikTok does not simply open an official account and post content, but instead revolves aroundbrand self-operation+ regional account matrix + Shopdirect conversion, made a systematic layout.

First, look at the main battlefield in the US. According to third-party platform data,ARZOPA's US TikTok Shop since its launch, total sales approximately198,400items, with total sales reaching1721.34million USD; in recent28day window,GMV approximately27.77million USD, with only14piecesSKU has shown extremely strong product concentration.

Image source:fastmoss

The operation rhythm of the official account itself is also clear: with productAIcreative short films and function demos as main content, updating daily1-3 videos, maintaining stable activity at the algorithm level.

Image source:TikTok

What is more noteworthy isARZOPA's regional account matrix strategy. The brand does not rely solely on one official account to dominate, but has opened multiple self-operated accounts in different markets and bound them to regional TikTok Shop stores.

From publicly available information,ARZOPA has built an account matrix covering multiple countries and regions: the US region has@accounts such as arzopa.us; the Southeast Asian market has deployed@arzopa_ph and@arzopa_vn; the European market has for Spain@arzopa_es and for France@ArzopaElectronic_FR。（only part）

Image source:TikTok

At the same time,each regional account is bound to the correspondingTikTok Shop stores have formed a matrix architecture of "one region, one account, one store."

The advantage of this approach is that different accounts can localize content for their respective markets, while stores can also capture organic traffic and influencer-driven conversions from the region, avoiding the issues of content mismatch and traffic fragmentation that arise when a single account covers multiple markets.

Image source:fastmoss

2. Contextualized seeding, not parameter bombardment

The biggest marketing difficulty of portable monitors is that you say it is144Hz high refresh rate, 300 nits brightness, 100% sRGB color gamut—after hearing this, the average consumer still doesn't know, "What does this have to do with me?"

But once you put it into a specific scenario, the reason to buy jumps out by itself.

browseInfluencer content associated with ARZOPAIt will be found that they are using exactly this narrative framework.

For example:

· Desk setup/Mobile office scenario:notebook+ Dual-screen expansion with portable monitor; work efficiently even in a café.

· Game scene:Portable screen connectionSwitch/Steam Deck, play on the big screen anytime, anywhere;

· Life aesthetics sceneUse a portable screen as a smart cloud photo frame to rotate photos and videos by the bedside.——This is also the entry point for several top influencers to achieve millions of views in their videos.

Image source:TikTok

This kindThe "scenario-based seeding" strategy is extremely explosive in actual sales. Taking a recent viral video created by an influencer as an example, the core scenario of this video is the "Backseat Movie Theater" (BACKSEAT MOVIE THEATER).

In the video, the influencer demonstrates placingan ARZOPA portable screen placed behind the car seat, connected to the vehicle's infotainment system, instantly transforming into a mobile cinema.

Image source:TikTok

The reason this video became a hit is precisely because it demonstrates the core value of the product——extreme thinness and lightness, direct connection and power supply via a single cable (USB-C), and broad device compatibility.

The video does not dwell too much on the screen's color gamut parameters, but directly addresses the pain points of family trips and long-distance self-driving. Data shows that this video, with play count as high as2.5 million views, ultimately drove approximately $17,700 in sales conversion.

This case vividly proves that good scenario-based content can not only earn traffic but also effectively convert into actual purchasing power.

Image source:fastmoss

FromARZOPA's path, looking at the second half of Chinese brands going global

Over the past dozen years, too many companies have equated going global with"Find a platform, squeeze the price, flood ads to boost rankings," resulting in thinner profits and users not remembering who is who.

ButARZOPA's approach points to another possibility: you don't necessarily have to build a large and comprehensive home appliance empire, but you can make a vertical category the number one in the minds of global users.

For today's domestic companies, the three things—channels, content, and branding—can no longer be done separately. Players who understand this, whether selling screens, small appliances, or outdoor gear, will get a more long-term ticket.

As for those still waiting"Let's wait and see" people, just think,a fewyears ago, portable screens—didn't everyone say there was no demand?