New strategy for car going global: 0 followers account launched, harvested 729 high intention leads in 9 days

Recently, quite a few car brands have been asking: Is it really possible to sell cars via live streaming overseas? How does it work?

Today, we officially introduce the Tuke automotive live streaming division's solution——The Dubai case where we started streaming with 0 followers and got 729 leads in 9 days—that was done by us.

We have established live streaming bases in Dubai, Zhengzhou, and Beijing

The biggest challenges in overseas live streaming are“time difference” and “localization”.

So we set up live streaming bases directly in Dubai, Zhengzhou, and Beijing. Flexible scheduling according to time zones——Middle East streams in the morning, Southeast Asia takes over in the afternoon, Europe and America are covered at night. Brands don’t need to worry about venues and equipment—just come and stream.

Our streamer system currently coversEnglish, Arabic, Indonesian, Thai, Malay, Spanish, and French.For the main TikTok regions—Middle East, Southeast Asia, Latin America, Africa, and general English markets—we can handle them all.

Sharing a recent real case: Dubai0-follower account, 729 leads in 9 days

We haven’t really talked about this case publicly before.

In the Dubai market, we started streaming with an account from scratch—no fan base, no pre-hype, just straight streaming. As a resultafter 9 days, we accumulated 729 car leads in the backend.

Looking back, the core approach was actually simple:

Show real car details——camera directly on the car, steering wheel, central control, rear space, let users see the real vehicle

Real-time Q&A interaction——local streamer answers questions about fuel consumption, warranty, price in Arabic

Direct lead collection in comments——streamer guides users to comment “1” or leave their phone number, leads are directly collected in the backend

Local sales team follows up quickly——after collecting leads, the local sales team contacts them promptly to complete the conversion

These729 leads were accumulated one by one like this.

Why are cars especially suitable for live streaming overseas?

Our conclusion is, the core reason is:Cars are strong-decision products, and live streaming is a strong-trust scenario.

Overseas users are very practical—after seeing an ad, they just swipe away. But live streaming is different——you can see the real car, ask questions on the spot, and the streamer can answer immediately. The process of answering a comment is the process of building trust.

We wrote a line in our solution, which is our real insight:“Live streaming is not a traffic format, but a trust conversion field for overseas markets.”

We break this down into four stages

Many brands ask: If I want to do this, what should I do first?

We usually follow four stages:

Stage One: System Building (1-3 months)

Help the brand run the first overseas live streaming model, verify the lead cost range, and get the first batch of leads. The focus at this stage is on building infrastructure, training streamers, and optimizing trial streams.

Stage Two: Stable Growth (4-6 months)

Set a fixed streaming rhythm, test multiple car models in rotation, establish a standardSOP, and connect live streaming with sales. The goal of this stage is “stable output”.

Stage Three: Scale Expansion (7-9 months)

Simultaneously lay out new markets, expand the account matrix, and replicate the proven model to multiple regions. Lead volume will increase significantly at this stage.

Stage Four: Global Replication (10-12 months)

Global market live streaming coordination, multi-market car model launches, making overseas live streaming a regular customer acquisition capability for brands.

Three cooperation models to suit brands at different stages

We currently offer three cooperation methods:

· Brand live streaming system setup——Suitable for brands launching TikTok live streaming for the first time, we help you build the entire system from 0 to 1

· Regional market live streaming operation——Suitable for brands already in overseas markets but lacking live streaming experience, quickly establishing regional live streaming capabilities

· Multi-market joint live streaming project——Suitable for automotive brands collaborating across multiple countries, we help you achieve unified standards and scale replication

A few final words

From last year to this year, we’ve clearly felt a trend: more and more Chinese car brands are seriously considering overseas live streaming.

Thatcase of 729 leads in 9 days was not a coincidence. We adapted the proven domestic live streaming car sales logic to overseas markets and found the results were even better than expected.

If you are also considering overseas live streaming to sell cars, feel free to reach out. We can give you concrete implementation advice based on your target market and budget schedule.