News / TikTok Marketing Information and Solutions

Shenzhen fired the first shot! Will the new regulations be implemented in February, allowing cross-border sellers to save money even without tickets?

For Tuke sellers in Shenzhen, the big opening gift of 2026 arrived late but finally came. Starting from February 1, the "ticket-free tax exemption" registration module of Shenzhen's Tuke On...

Shenzhen fired the first shot! Will the new regulations be implemented in February, allowing cross-border sellers to save money even without tickets?

 

For Tuke sellers in Shenzhen, the big opening gift of 2026 arrived late but finally came. Starting from February 1, the "ticket-free tax exemption" registration module of Shenzhen's Tuke Online Comprehensive Service Platform was officially launched after optimization and upgrade.

This is not just a routine system maintenance, but a precise breakthrough targeting the "goods without invoices" pain point that has plagued the industry for years. In the past, sellers who dared not make compliant declarations due to the inability to obtain input invoices have finally welcomed the official, well-paved road to compliance.

 

Image source: Shenzhen Municipal Bureau of Commerce

Breaking the "no invoice" dilemma, a compliance boon for small and medium sellers

There has long been a structural contradiction in the Tuke industry: a large number of small and medium sellers purchase goods from 1688, small factories, or even individual businesses, and the upstream supply chain is unable to provide special VAT invoices.

This leads to the situation where, even if goods sell well overseas, companies cannot enjoy export tax rebates, and tax costs are forced to be passed on to pricing, weakening international competitiveness.

The implementation of the "ticket-free tax exemption" policy directly addresses this pain point. According to the announcement of the Shenzhen Municipal Bureau of Commerce, Tuke enterprises registered in Shenzhen, as long as they declare customs through the comprehensive service platform or Shenzhen single window using the 9610 retail export model, can enjoy VAT and consumption tax exemption on their export goods even if they cannot provide purchase invoices.

More importantly, eligible enterprises can also enjoy the enterprise income tax assessment policy — the taxable income rate is uniformly implemented at 4%, and the comprehensive tax burden can be reduced to as low as 0.2%.For Tuke sellers whose profit margins are already thin, this is nothing short of a "timely rain".

 

Image source: Internet

What did Shenzhen upgrade this time? 3 practical changes

As the No.1 city for Tuke in China, Shenzhen has more than half of the country's sellers. The main purpose of this system optimization is to solve the previous cumbersome process, chaotic appointments, and the pain point of being easily deceived by third parties., appointment chaos, and the pain point of being easily deceived by third parties.

Full online process, ending the era of "running around"

In the past, companies had to run between customs and tax departments to submit paper materials. Now, they can complete the entire process of appointment, registration, and confirmation by logging into the platform.

The system automatically retrieves customs clearance data, and companies only need to verify the information, reducing labor costs by more than 70%.

T+2 appointment mechanism, predictable timing

Companies need to make a system appointment at least 2 days (calendar days) in advance after customs clearance of goods. After a successful appointment, the system will automatically open the data confirmation function on the third day (i.e., appointment day +2 days).

Clear time nodes allow companies to accurately arrange the declaration rhythm and avoid overdue risks.

Official crackdown on "black intermediaries", enterprises handle it themselves

The Shenzhen Municipal Bureau of Commerce specifically emphasized in the notice: it has never entrusted any third party to handle tax exemption registration, and requires companies to operate independently through the official platform.

This warning directly targets the gray agencies in the market that take the opportunity to charge high agency fees, helping companies maintain compliance.

 

Image source: Internet

Four-step practical guide, even novice sellers can easily get started

To enjoy the policy dividends, enterprises need to complete the registration step by step:

Qualification self-check: The enterprise must be a Shenzhen-registered legal entity, and declare 9610 mode export through the Shenzhen comprehensive service platform or single window; if entrusting an agent for customs declaration, the agent must also be a Shenzhen enterprise.

Platform registration: Log in to complete the enterprise customs clearance business registration and bind the unified social credit code.

Appointment registration: Enter the "ticket-free tax exemption registration" module, download the template to fill in export document information and submit the appointment. Note to operate at least 2 days in advance after customs clearance.

Data confirmation: On the 3rd day (T+2) after the appointment, log in to the system to check the customs declaration and list data. Once confirmed correct, an electronic tax exemption certificate will be generated.

 

Image source: Shenzhen Tuke Online Comprehensive Service Platform

Final words

This time, Shenzhen took the lead in optimizing the "ticket-free tax exemption" system, which is not only a technical upgrade, but also sends a clear signal to the industry: the country supports the development of Tuke, but supports compliant enterprises.

For tens of thousands of Tuke sellers in Shenzhen, this is not only an opportunity to reduce burdens, but also a push for compliance. Instead of worrying in the gray area, it is better to take advantage of this favorable wind and do business in the sunlight. After all, the money you can save openly is the profit that is truly safe in your pocket.

Tuke take

What this signal means for growth teams

This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.

Commercial read

  • Market signal: TikTok Marketing Information and Solutions
  • Published: February 27, 2026
  • Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
  • Source transparency: the original source linked in this article

What brands should do next

  1. Identify the market, audience, product group, and KPI this signal could affect.
  2. Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
  3. Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
  4. Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke operating hook Turn this market signal into a TikTok growth plan.

Tuke Marketing helps brands connect TikTok Ads, creator partnerships, TikTok Shop operations, live commerce, and reporting into one accountable operating system.

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What should brands do with this TikTok signal?

Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.

How does Tuke Marketing evaluate this kind of news?

Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.

When should a team contact Tuke about this topic?

A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.

Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.

Related Tuke operating pages

Turn this news into a commercial next step.

TikTok marketing agency TikTok Marketing Agency A TikTok-first growth system connecting ads, creators, Shop, live commerce, and reporting. TikTok Shop agency TikTok Shop Agency Shop setup, listing quality, affiliate supply, GMV planning, and conversion reporting. TikTok Ads agency TikTok Ads Agency Creative testing, media buying, attribution QA, and weekly budget optimization. AI answer hub TikTok Growth Answers Concise answers for TikTok Ads, TikTok Shop, creator partnerships, and market entry. Tuke strategy call Book a Tuke Strategy Call Turn this signal into a practical TikTok growth plan for your brand. TikTok Shop setup service TikTok Shop Setup Service for Market-Ready Brands TikTok Shop setup service for catalog readiness, listing optimization, affiliate foundations, compliance signals, launch calendars, and reporting. TikTok Shop UK market entry TikTok Shop UK Market Entry TikTok Shop UK market entry support for brands planning product fit, creator affiliates, listing readiness, paid media, and commerce operations. TikTok live commerce for skincare brands TikTok Live Commerce for Skincare Brands Live commerce operating plans for skincare brands using host scripts, compliant product education, bundles, creator proof, and TikTok Shop conversion.
Glossary context

Key TikTok terms behind this story.

TikTok Shop Seller Center TikTok Shop Seller Center TikTok Shop Seller Center is the operating area where sellers manage product listings, orders, promotions, affiliates, logistics, and performance reporting. TikTok live commerce TikTok Live Commerce TikTok live commerce combines live video, host selling, product demonstrations, offers, comments, and TikTok Shop checkout into a real-time sales workflow. TikTok market entry TikTok Market Entry TikTok market entry is the process of deciding where and how a brand should launch TikTok content, ads, creators, TikTok Shop, and live commerce in a new country. TikTok creative testing velocity Creative Testing Velocity Creative testing velocity measures how quickly a brand can produce, launch, learn from, and refresh TikTok creative across ads, creators, and commerce.