Yiwu's source of goods has become an international bestseller, earning billions of dollars in just six months through TikTok!

For merchants who want to build their brand overseas, finding the right promotion channel is even more crucial than choosing the right product.

Now, overseas consumers are increasingly fond of discovering and purchasing products on social platforms, especially on traffic hubs like TikTok. Whether you can master social media directly determines whether your brand can quickly open up the overseas market.

There is a Chinese overseas brand that relied on TikTok to soar to the top of its category, selling 243,000 orders in just two months, and in half a year, sales reached 662,700 pieces with GMV exceeding 100 million yuan.

As of March 2025, the total sales volume of its TikTok US store reached 1.7288 million, with total sales close to 370 million yuan.

It is the brand OQQ from Hangzhou, Zhejiang, focusing on women's health and fashion.

Image source:OQQ

From Amazon to TikTok explosion

Reportedly, OQQ's overseas story began on the Amazon platform, initially relying on Yiwu's complete supply chain system, carefully selecting quality suppliers, and focusing on improving the breathability, resilience, and antibacterial properties of its fabrics. It successfully brought yoga wear, shapewear, yoga pants, and other multi-scenario sportswear into the North American market.

After years of deep cultivation on Amazon, OQQ accumulated a considerable user base and officially completed brand registration in 2019.

However, the brand did not stop there.

Facing the challenge of insufficient brand awareness in overseas markets, OQQ keenly captured the marketing opportunity of TikTok, choosing to use TikTok as a breakthrough for overseas development. Through a set of combined marketing strategies, it quickly gained recognition, bringing more and more products into the wardrobes of girls in many countries around the world.

Image source:OQQ

TikTok Marketing Combo 1:

Build an account matrix and operate with targeting

Many brands, when first starting on TikTok, often fail to retain local users because their content is too broad and lacks targeting.

In response, OQQ's solution is to build an account matrix, customizing content loved by local users for different markets to avoid the problem of "acclimatization".

It is understood that OQQ operates one main account and six regional accounts on TikTok, including the UK, the Philippines, Brazil, Mexico, Spain, and others.

Image source:TikTok

Each account has a different content strategy. Take two regional accounts as examples.

The Philippines account @oqq.ph, with 43,100 followers, mainly focuses on product demonstrations, intuitively showing the elasticity and breathability of the clothing, such as using stretch tests to demonstrate resilience.

Image source:TikTok

The Spain account @oqq_spain, with 32,400 followers, mainly features real people trying on the products, teaching users how to match different outfits for various scenarios, thus expanding the usage scenarios of the products.

Image source:TikTok

TikTok Marketing Combo 2:

Precisely select influencers to reach potential users

OQQ brand did not limit itself to top influencers for collaborations, but instead flexibly selected influencers who matched the brand's tone around potential audience groups, fully leveraging their influence in niche circles.

For example, TikTok influencer @olaaxdiary, who has 613,000 followers, shot a try-on video for OQQ's yoga wear.

Image source:TikTok

Because her body type is relatively unique, her authentic and intuitive wearing experience and sincere review sharing are even more persuasive and more likely to resonate with and gain the trust of target users.

So far, this video has received as many as 32.8 million views and 856,900 likes. It can be said that with only a little over 600,000 followers, such interaction and communication performance is excellent.

Image source:TikTok

TikTok Marketing Combo 3:

Launch topic marketing to trigger user participation

In addition to influencer-created content, the brand also encourages ordinary users to participate in content creation and form viral dissemination by launching the #OQQ Challenge.

So far, the hashtag #OQQ has accumulated 140,800 works, and related content has received more than 400 million views, directly converting users' enthusiasm into real brand popularity.

Image source:TikTok

Reference for similar tracks

In fact, in the popular overseas fashion apparel track, there are many Chinese brands like it that have achieved good results through social media marketing.

For example, the Shenzhen brand Blooming Jelly, which makes plus-size swimwear, also focuses on the TikTok platform. Similarly, through the account matrix strategy, it frequently publishes outfit content covering multiple scenarios such as the workplace, daily life, and vacations. As a result, within two years of launching on TikTok, the brand's revenue reached 50 million+.

Image source:Blooming Jelly

There is also the Hangzhou brand Urbanic, which does fast fashion clothing. It has also opened corresponding TikTok accounts for different countries, and its content style is adapted to local conditions, so it has accumulated many loyal fans.

Image source:Google

The common feature of these brands and OQQ is that they all focus on localized expression, without mechanically copying domestic marketing models. This is also the key to their ability to gain a foothold in overseas markets.​

Conclusion

Looking at it this way, OQQ was able to go viral quickly because it thoroughly mastered TikTok's traffic play!From content creation to influencer collaboration, every step hit the platform's traffic logic.

This also serves as a reminder to all overseas brands: Nowadays,to impress overseas users, having a strong product is not enough. The key is to have "internet sense".

Turn your goods into stories they love to watch, trending topics they love to join, and daily moments they love to share...This is the high-energy way to ignite a new generation of brands.