Another tax reform update,the Chilean tax authorities announced that starting from October 25, the exemption policy for small cross-border parcels will be fully abolished. All imported goods valued between 0-500 USD will be subject to a 19% value-added tax.
This move marks the end of the era of unregulated growth for cross-border e-commerce in Chile and officially ushers in a new phase of standardized supervision.
On a deeper level, this reform advances the “tax collection checkpoint.” By shifting the fulfillment of tax obligations from “customs” to “platforms,” the Chilean government aims to ensure tax collection at the source and thoroughly resolve previous logistics bottlenecks caused by tax inspection and payment.

Image source:ey
Tax Reform Content: End of the Tax-Free Era, Comprehensive Taxation on Cross-Border Parcels
The core of this Chilean tax reform is the complete end of the tax-free history for cross-border parcels valued under 41 USD. Starting October 25, this threshold will be abolished, marking the entry of Chilean cross-border trade into a “zero-threshold taxation” era.
The new regulation strictly stipulates that all direct mail orders valued within 500 USD must uniformly pay a 19% value-added tax, achieving comprehensive tax coverage for small cross-border transactions.
For parcels valued at 500 USD and above, in addition to the 19% value-added tax, an extra 6% customs duty must also be paid.
It is worth noting that some medium-value goods will actually see a reduction in tax burden. Previously, imported parcels valued between 41-500 USD had to pay both value-added tax and import duties, but under the new regulation, only value-added tax needs to be paid, with import duties exempted.
Example of buyer prepaying value-added tax Image source: Facebook
Reform Background: Surge in Parcel Volume, Government Seeks Fair Competition
This tax reform is not without reason; behind it is the explosive growth in the number of cross-border parcels in Chile.
Data shows that the number of international direct mail parcels imported into Chile soared from 500,000 per year in 2020 to 20 million in 2023, a 40-fold increase in just three years.
More notably, 74% of these parcels were declared at a value below 41 USD, taking advantage of the then tax exemption policy.
The Chilean Ministry of Finance pointed out that a large number of low-priced goods have flooded the market by taking advantage of the tax exemption policy, placing enormous competitive pressure on local retailers and creating an unfair market environment.
The Chilean government has clearly stated three core demands for this reform: first, to resolutely plug tax loopholes and combat tax evasion; second, to promote the modernization and upgrading of the logistics system; and third, to reconstruct a fair competitive environment between cross-border e-commerce and local retailers.
It is estimated that this new tax policy could bring the Chilean government about 40 million USD in additional tax revenue annually.

Image source:Internet
Collection Method: Platform Withholding and Payment, Optimized Customs Clearance Process
The Chilean tax reform not only involves tax rate adjustments but, more importantly, a change in the method of tax collection.
According to the new regulation, value-added tax will be withheld and paid by cross-border e-commerce platforms at the time of consumer order placement, rather than being collected and verified by customs during the clearance process as in the past.
This change in tax administration means that if the value-added tax has already been withheld by the platform during the sales process, no further tax procedures are required when the goods arrive for customs clearance in Chile, and they will enjoy fast release.
For consumers making cross-border purchases through unregistered platforms or merchants, value-added tax must still be paid at customs clearance, and these parcels will face longer customs release times.

Image source:ey
Platform Response: AliExpress and Other Platforms Launch Multiple Support Measures
In response to Chile's tax policy changes, major cross-border e-commerce platforms have quickly responded and launched various measures to help merchants cope with the challenges.
AliExpress's response strategy demonstrates a clear compliance and operational approach.
On the compliance side, the platform has achieved automated compliance procedures for merchants through system upgrades to enable withholding and payment of value-added tax. On the operational side, the platform directly helps merchants offset part of the new tax burden through special subsidies.
More importantly, the platform is directing strategic resources to overseas warehouse sellers, encouraging merchants to upgrade their supply chain models through the “local delivery” label and priority marketing activities.

Image source: AliExpress
AliExpress, Mercado Libre and other platforms have quickly responded, launching a combination of platform withholding, special subsidies, and overseas warehouse traffic support to help sellers get through the policy adjustment period.
Looking at the whole of Latin America, from Mexico raising tariffs to 33.5% to Brazil's comprehensive tax burden reaching 44.5%, a tax compliance storm targeting cross-border e-commerce is sweeping across the region.
For sellers seeking long-term development, this transformation brings not only challenges but also an opportunity to shift from price competition to value creation.
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok Marketing Information and Solutions
- Published: October 27, 2025
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.