This document mainly focuses on the overseas business travel of Chinese enterprises, with rich content covering multiple aspects:
First, it introduces the broader context of Chinese enterprises going global. In 2024, the total scale of overseas enterprises reached USD 2.17 trillion, accounting for 12.7% of GDP. It is expected to exceed USD 2.5 trillion in 2025. However, challenges such as rising cross-border operating costs remain, making travel management a key support.
Next, it explains the origin of this report, which is jointly released by Tongcheng Business Travel and Going Global Navigator. Based on a large amount of data and research, it can provide support for enterprise decision-making. The report's data sources are also introduced, including Tongcheng Business Travel's own platform data, GBTA data, etc., as well as research methods such as questionnaires and in-depth interviews.
Then, it elaborates on the performance and trends of the international business travel market. For example, in 2023, the total scale of China's business travel market reached USD 372.5 billion, and is estimated to reach USD 406.2 billion in 2024. The proportion of international travel demand is also increasing. It also covers the situation of the overseas economy, such as the scale of going global, export structure, overseas investment, and multiple policies supporting enterprises to go global.
In addition, it mentions the challenges faced in going global, such as geopolitical conflicts and trade barriers, as well as coping strategies, such as building "asymmetric resilience" and different travel strategies for different regions and industries.
In terms of travel management, it analyzes the pain points of business travel, such as high costs and low security, and also provides solutions, including building a closed-loop management system and leveraging TMCs (professional travel management companies). It also covers cost control for business travel, such as changes in international air ticket and hotel prices, and the relationship between booking time and discounts.
Finally, it introduces relevant services of Tongcheng Business Travel, which can provide enterprises with one-stop global business travel management services such as global resources, overseas settlement, and intelligent management, helping enterprises go global. There are also brief introductions to Tongcheng Business Travel and Going Global Navigator.
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok Trend Report - TikTok Development Trends
- Published: July 8, 2025
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.