News / TikTok Trend Report - TikTok Development Trends

Research Report on Overseas Travel of Chinese Enterprises in 2025

The background of Chinese enterprises going global is that the total scale of overseas enterprises will reach 2.17 trillion US dollars in 2024, accounting for 12.7% of GDP, and is expected to exceed 2.5 trillion US dollars by 2025. However, they also face challenges such as rising cross-border operating costs, and travel management has become a key support

Research Report on Overseas Travel of Chinese Enterprises in 2025

This document mainly focuses on the overseas business travel of Chinese enterprises, with rich content covering multiple aspects:

First, it introduces the broader context of Chinese enterprises going global. In 2024, the total scale of overseas enterprises reached USD 2.17 trillion, accounting for 12.7% of GDP. It is expected to exceed USD 2.5 trillion in 2025. However, challenges such as rising cross-border operating costs remain, making travel management a key support.

Next, it explains the origin of this report, which is jointly released by Tongcheng Business Travel and Going Global Navigator. Based on a large amount of data and research, it can provide support for enterprise decision-making. The report's data sources are also introduced, including Tongcheng Business Travel's own platform data, GBTA data, etc., as well as research methods such as questionnaires and in-depth interviews.

Then, it elaborates on the performance and trends of the international business travel market. For example, in 2023, the total scale of China's business travel market reached USD 372.5 billion, and is estimated to reach USD 406.2 billion in 2024. The proportion of international travel demand is also increasing. It also covers the situation of the overseas economy, such as the scale of going global, export structure, overseas investment, and multiple policies supporting enterprises to go global.

In addition, it mentions the challenges faced in going global, such as geopolitical conflicts and trade barriers, as well as coping strategies, such as building "asymmetric resilience" and different travel strategies for different regions and industries.

In terms of travel management, it analyzes the pain points of business travel, such as high costs and low security, and also provides solutions, including building a closed-loop management system and leveraging TMCs (professional travel management companies). It also covers cost control for business travel, such as changes in international air ticket and hotel prices, and the relationship between booking time and discounts.

Finally, it introduces relevant services of Tongcheng Business Travel, which can provide enterprises with one-stop global business travel management services such as global resources, overseas settlement, and intelligent management, helping enterprises go global. There are also brief introductions to Tongcheng Business Travel and Going Global Navigator.

China Enterprise Overseas Business Travel Research Report-1China Enterprise Overseas Business Travel Research Report-2China Enterprise Overseas Business Travel Research Report-3China Enterprise Overseas Business Travel Research Report-4China Enterprise Overseas Business Travel Research Report-5

Tuke take

What this signal means for growth teams

This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.

Commercial read

  • Market signal: TikTok Trend Report - TikTok Development Trends
  • Published: July 8, 2025
  • Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
  • Source transparency: the original source linked in this article

What brands should do next

  1. Identify the market, audience, product group, and KPI this signal could affect.
  2. Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
  3. Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
  4. Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke operating hook Turn this market signal into a TikTok growth plan.

Tuke Marketing helps brands connect TikTok Ads, creator partnerships, TikTok Shop operations, live commerce, and reporting into one accountable operating system.

Explore services Book a strategy call
What should brands do with this TikTok signal?

Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.

How does Tuke Marketing evaluate this kind of news?

Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.

When should a team contact Tuke about this topic?

A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.

Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.

Related Tuke operating pages

Turn this news into a commercial next step.

TikTok marketing agency TikTok Marketing Agency A TikTok-first growth system connecting ads, creators, Shop, live commerce, and reporting. TikTok Shop agency TikTok Shop Agency Shop setup, listing quality, affiliate supply, GMV planning, and conversion reporting. TikTok Ads agency TikTok Ads Agency Creative testing, media buying, attribution QA, and weekly budget optimization. AI answer hub TikTok Growth Answers Concise answers for TikTok Ads, TikTok Shop, creator partnerships, and market entry. Tuke strategy call Book a Tuke Strategy Call Turn this signal into a practical TikTok growth plan for your brand. TikTok live commerce agency TikTok Live Commerce Agency for Stream Conversion TikTok live commerce agency support for host coaching, run-of-show planning, offers, live selling analytics, and post-stream content reuse. TikTok Shop growth agency TikTok Shop Growth Agency for GMV Acceleration A TikTok Shop growth agency page for brands that need GMV planning, creator affiliate scale, Shop conversion, paid media, and live commerce execution. TikTok influencer marketing agency TikTok Influencer Marketing Agency for Creator-Led Growth TikTok influencer marketing agency support for creator sourcing, briefs, usage rights, performance tracking, and creator-commerce reporting.
Glossary context

Key TikTok terms behind this story.

TikTok Shop Seller Center TikTok Shop Seller Center TikTok Shop Seller Center is the operating area where sellers manage product listings, orders, promotions, affiliates, logistics, and performance reporting. TikTok Spark Ads TikTok Spark Ads TikTok Spark Ads let brands amplify existing TikTok posts from a creator or brand account while preserving native social proof and engagement. TikTok market entry TikTok Market Entry TikTok market entry is the process of deciding where and how a brand should launch TikTok content, ads, creators, TikTok Shop, and live commerce in a new country. TikTok creator whitelisting Creator Whitelisting Creator whitelisting allows brands to run paid media through creator content access or authorized posts, connecting creator trust with performance testing.