This report is jointly released by Global Travel News and OneSight, mainly discussing the situation of Chinese tourism enterprises going global, including their overseas journey, overseas influence, trends and challenges of going global, and other related content.
1. Overseas Journey: The process of Chinese tourism enterprises going global can be divided into three stages. From 1979 to 2009 was the initial exploration stage, during which national policies supported enterprises to go abroad, and some companies began to set up branches and attempt listings overseas; from 2010 to 2018 was the rapid expansion stage, with a booming domestic capital market, and enterprises rapidly expanded and deployed assets through acquiring overseas assets; from 2019 to the present is the internationalization strategy stage, where companies focus on the global market and build international strategies.
2. Overseas Influence: The "2025Q1 China Tourism Enterprises Going Global Brand Social Media Influence TOP20 List" was released, covering multiple fields such as hotel technology, OTA, airlines, etc. Enterprises in various fields have developed differently overseas. Hotel technology companies such as TCL Smart Home and Tuya Smart have highlighted their technological advantages; OTA companies like Trip.com have built overseas operation systems with remarkable transformation results; airline passenger and cargo markets have developed well, with some airlines increasing international capacity; business travel service companies have grown along with Chinese enterprises going global, but face challenges such as policy integration and visa management; cultural and tourism destination companies attract international tourists through various measures, with Jiangxi Cultural Tourism being a typical representative; financial payment companies face both opportunities and challenges in going global, while enterprises also encounter pain points in payment processes such as fee accounting and foreign exchange controls.
3. Trends and Challenges of Going Global: The trend of enterprises from multiple industries going global is obvious, with Japan, South Korea, the United States, and Singapore as the main destinations, and Southeast Asia as a popular region. Business travelers face issues such as personal safety and visa procedures; TMCs face difficulties in supplier price negotiations and remote team management; corporate travel managers face challenges such as difficulty in setting travel standards and high costs.
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok Industry Research and Analysis Report
- Published: July 1, 2025
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.