This report is jointly released by Global Travel News and OneSight, mainly discussing the situation of Chinese tourism enterprises going global, including their overseas journey, overseas influence, trends and challenges of going global, and other related content.
1. Overseas Journey: The process of Chinese tourism enterprises going global can be divided into three stages. From 1979 to 2009 was the initial exploration stage, during which national policies supported enterprises to go abroad, and some companies began to set up branches and attempt listings overseas; from 2010 to 2018 was the rapid expansion stage, with a booming domestic capital market, and enterprises rapidly expanded and deployed assets through acquiring overseas assets; from 2019 to the present is the internationalization strategy stage, where companies focus on the global market and build international strategies.
2. Overseas Influence: The "2025Q1 China Tourism Enterprises Going Global Brand Social Media Influence TOP20 List" was released, covering multiple fields such as hotel technology, OTA, airlines, etc. Enterprises in various fields have developed differently overseas. Hotel technology companies such as TCL Smart Home and Tuya Smart have highlighted their technological advantages; OTA companies like Trip.com have built overseas operation systems with remarkable transformation results; airline passenger and cargo markets have developed well, with some airlines increasing international capacity; business travel service companies have grown along with Chinese enterprises going global, but face challenges such as policy integration and visa management; cultural and tourism destination companies attract international tourists through various measures, with Jiangxi Cultural Tourism being a typical representative; financial payment companies face both opportunities and challenges in going global, while enterprises also encounter pain points in payment processes such as fee accounting and foreign exchange controls.
3. Trends and Challenges of Going Global: The trend of enterprises from multiple industries going global is obvious, with Japan, South Korea, the United States, and Singapore as the main destinations, and Southeast Asia as a popular region. Business travelers face issues such as personal safety and visa procedures; TMCs face difficulties in supplier price negotiations and remote team management; corporate travel managers face challenges such as difficulty in setting travel standards and high costs.
What this signal means for growth teams
This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.
Commercial read
- Market signal: TikTok Industry Research and Analysis Report
- Published: July 1, 2025
- Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
- Source transparency: the original source linked in this article
What brands should do next
- Identify the market, audience, product group, and KPI this signal could affect.
- Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
- Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
- Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke Marketing helps brands connect TikTok Ads, creator partnerships, TikTok Shop operations, live commerce, and reporting into one accountable operating system.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.