News / TikTok Industry Research and Analysis Report

New situation and opportunities for pharmaceutical going global

Background and current situation of Chinese enterprises going global: The world is currently in a period of great change, and the trend of Chinese enterprises going global is obvious, with their position in the global value chain constantly increasing. Enterprises from various industries are actively expanding their overseas markets, such as e-commerce, gaming, and healthcare

New situation and opportunities for pharmaceutical going global

This document focuses on the new situation and new opportunities for Chinese pharmaceuticals going global, covering multiple aspects.

1. Background and current situation of Chinese enterprises going global: The world is currently in a period of great change, and the trend of Chinese enterprises going global is obvious, with their position in the global value chain continuously improving. Enterprises in various industries are actively expanding overseas markets, such as e-commerce, gaming, healthcare, etc., each with different target regions and profit models.

2. Reasons for the pharmaceutical industry going global: On one hand, the domestic pharmaceutical market is highly competitive, and policies such as volume-based procurement have driven down product prices. On the other hand, overseas markets are large in scale and have broad development prospects, which can bring higher profit returns to enterprises, enhance their international competitiveness, and help share R&D costs.

3. Current situation of the pharmaceutical industry going global: Among the different fields of the Chinese pharmaceutical industry going global, CRO income leads, the proportion of low-value consumables is high in the medical device sector, and the OEM model is relatively common. In terms of registration, there are differences in rules and implementation difficulties among countries.

4. Modes of pharmaceutical globalization: These include independent globalization, establishment of NewCo, License out, mergers and acquisitions, etc., each with its own advantages and risks. At present, leveraging partnerships for globalization is the mainstream model, and cross-border e-commerce platforms have also provided new development opportunities for pharmaceutical globalization.

5. Overseas market analysis: Detailed introductions are given to markets such as Russia, Southeast Asia, Vietnam, and Macau. After the withdrawal of Western companies, there are opportunities in the Russian market; Southeast Asia has a large population, rapid economic development, and rapidly growing healthcare demand; Vietnam has fast population and economic growth, great potential in the medical market, and a strong influence of traditional Chinese medicine culture; Macau has many favorable policies for the big health industry of traditional Chinese medicine, with advantages in non-pharmaceutical product registration and listing, etc.

6. Policy support: National policies strongly support the pharmaceutical industry going global. For example, the 20th CPC Central Committee's third plenary session emphasized opening up, and the "14th Five-Year Plan" for pharmaceutical industry development proposed promoting innovative product R&D and internationalization. At the same time, the implementation of RCEP has also provided a boost for the growth of traditional Chinese medicine foreign trade.

7. Yaocchi.com services: As a cooperative supply and demand data platform, Yaocchi.com provides comprehensive services across the entire industry chain from R&D to sales, including market research, enterprise cooperation, registration and declaration, etc., helping Chinese pharmaceutical companies go global.

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Tuke take

What this signal means for growth teams

This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.

Commercial read

  • Market signal: TikTok Industry Research and Analysis Report
  • Published: April 16, 2025
  • Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
  • Source transparency: the original source linked in this article

What brands should do next

  1. Identify the market, audience, product group, and KPI this signal could affect.
  2. Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
  3. Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
  4. Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke operating hook Turn this market signal into a TikTok growth plan.

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What should brands do with this TikTok signal?

Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.

How does Tuke Marketing evaluate this kind of news?

Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.

When should a team contact Tuke about this topic?

A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.

Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.

Related Tuke operating pages

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Glossary context

Key TikTok terms behind this story.

TikTok live commerce TikTok Live Commerce TikTok live commerce combines live video, host selling, product demonstrations, offers, comments, and TikTok Shop checkout into a real-time sales workflow. TikTok market entry TikTok Market Entry TikTok market entry is the process of deciding where and how a brand should launch TikTok content, ads, creators, TikTok Shop, and live commerce in a new country. TikTok Shop GMV TikTok Shop GMV TikTok Shop GMV is the gross merchandise value generated through TikTok Shop orders before cancellations, refunds, fees, and margin adjustments. TikTok Ads ROAS TikTok Ads ROAS TikTok Ads ROAS compares attributed revenue with advertising spend, helping teams evaluate whether paid media is creating efficient commerce outcomes.