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Amazon's storage fees have undergone significant changes! Are seller costs going to increase? You must know these new regulations

The logistics war is getting more and more fierce.

Amazon's storage fees have undergone significant changes!  Are seller costs going to increase?  You must know these new regulations

Amazon warehouse fee rules are about to change!

This adjustment directly affects sellers' wallets, especially those who do self-fulfillment only—their costs are very likely to rise.

But if you use Amazon's official logistics service, you might actually save some money.

How exactly should you operate? TuKe will break down the key information from the announcement for everyone.

Image source: Internet

Storage fees remain unchanged, but transportation fees have increased

Starting April 1, 2025, the base rate for Amazon Warehousing & Distribution (AWD) will still be $0.48 per cubic foot per month for storage, but transportation fees will rise to $1.15 per cubic foot. The most painful part is the handling fee, which used to be a unified charge but is now split into inbound and outbound fees, each box charged $1.35. For example, if you process 100 boxes a month, these two items alone will cost you $270, which is double the previous expense.

However, Amazon hasn't blocked all the paths. They've canceled the old integrated discount and replaced it with two new tiers of discounts, but the prerequisite is you must "bind" to platform services.

Image source: Amazon Global Selling

Want to save money? Bind to the automatic replenishment feature first

The first tier discount is called "Smart Storage Rate," which gives a 10% discount on storage fees, lowering it to $0.43. But to get this benefit, you must meet three conditions: use AWD's automatic replenishment feature, have an auto-replenishment rate over 70% in the past 90 days, and ensure the participating products have at least 70 days of inventory in both AWD and FBA warehouses. In other words, this is forcing sellers to hand over all their inventory to Amazon for management.

The second tier discount is even more aggressive, called "Amazon Managed Rate." Storage fees are directly cut to $0.38 (20% off), and transportation fees are also discounted to $1.04 (10% off). What's the catch? You must use Amazon's newly launched Supply Chain by Amazon (AMS). This service claims to be a "hands-off mode," where sellers only need to provide product information and pickup address, and Amazon takes care of all the logistics.

Image source: Amazon Global Selling

What is Amazon's strategy?

It's obvious that this round of adjustments is meant to push sellers to use more of Amazon's services. After all, last year the platform delivered over 9 billion next-day packages to Prime members alone, and claimed to have saved users $95 billion. But ultimately, the cost of logistics falls on the sellers.

Amazon delivered 9 billion fast shipping items last year. Image source: aboutamazon

However, Amazon's competitors are not sitting idle. Walmart recently expanded its same-day delivery service to cover 93% of US households (it was only 80% last October), and even more impressively, their Q4 delivery costs dropped another 20%, marking the fourth consecutive quarter of cost reduction. The two giants are competing on speed and cost, leaving small and medium sellers to struggle to keep up.

Walmart's same-day delivery coverage increases. Image source: retail dive

The logistics war is at sellers' doorsteps

Now, e-commerce platforms are no longer competing on who has the best-looking pages, but on who has faster and cheaper logistics.

The data from Amazon and Walmart already tells the story: one relies on scale to cut costs, the other on efficiency to expand market share. For sellers, following the big platforms' policies may be the safest choice, but don't be blind—first, understand your own volume, turnover rate, and cash flow. Otherwise, the shipping savings might not even cover the cost of inventory backlog.

This rate adjustment is like a wake-up call. In the future, sellers who want to go solo with "self-pack and ship" will find their survival space shrinking. Either cling to the platform and trade services for discounts, or shift to refined operations and maximize inventory turnover. In this logistics war, those who survive will always be the ones who can calculate their accounts clearly.

AI-ready brief

Short answer for decision makers

This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.

Key facts

  • Market signal: TikTok Marketing Information and Solutions
  • Published: March 6, 2025
  • Source transparency: the original source linked in this article

Tuke recommendation

Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.

What should brands do with this TikTok signal?

Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.

How does Tuke Marketing evaluate this kind of news?

Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.

When should a team contact Tuke about this topic?

A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.

Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.

Related Tuke operating pages

Turn this news into a commercial next step.

TikTok Shop UK market entry TikTok Shop UK Market Entry TikTok Shop UK market entry support for brands planning product fit, creator affiliates, listing readiness, paid media, and commerce operations. TikTok Shop setup service TikTok Shop Setup Service for Market-Ready Brands TikTok Shop setup service for catalog readiness, listing optimization, affiliate foundations, compliance signals, launch calendars, and reporting. TikTok marketing agency for fashion brands TikTok Marketing Agency for Fashion Brands TikTok marketing strategy for fashion brands using creators, styling content, paid media, TikTok Shop, launch calendars, and market intelligence. TikTok live commerce for skincare brands TikTok Live Commerce for Skincare Brands Live commerce operating plans for skincare brands using host scripts, compliant product education, bundles, creator proof, and TikTok Shop conversion. TikTok Shop growth for home goods brands TikTok Shop Growth for Home Goods Brands TikTok Shop growth planning for home goods brands using demonstration content, creator proof, bundles, affiliate programs, and conversion reporting.
Glossary context

Key TikTok terms behind this story.

TikTok Shop Seller Center TikTok Shop Seller Center TikTok Shop Seller Center is the operating area where sellers manage product listings, orders, promotions, affiliates, logistics, and performance reporting. TikTok market entry TikTok Market Entry TikTok market entry is the process of deciding where and how a brand should launch TikTok content, ads, creators, TikTok Shop, and live commerce in a new country. TikTok Shop GMV TikTok Shop GMV TikTok Shop GMV is the gross merchandise value generated through TikTok Shop orders before cancellations, refunds, fees, and margin adjustments. TikTok Ads ROAS TikTok Ads ROAS TikTok Ads ROAS compares attributed revenue with advertising spend, helping teams evaluate whether paid media is creating efficient commerce outcomes.