Game Changes in 2025: Research Report on Overseas Enterprises' Purchasing Decisions of Chinese Suppliers

This document is the "Game Change: Overseas Companies’ Procurement Decision Survey on Chinese Suppliers" report released by Dongxi Interactive, mainly studying the needs and priorities of American companies when selecting suppliers, as well as the performance and challenges faced by Chinese suppliers.

1. Research Background and Purpose: Currently, Chinese companies going global face uncertainty and cost pressures, while overseas buyers are also seeking certainty, making stable cooperative relationships crucial. This report aims to study the deeper needs and priorities of American companies when choosing suppliers.

2. Research Methods and Sample: The survey targeted directors and above in American companies, covering different industries, sizes, and regions, with some respondents accepting one-on-one interviews. Although the response rate was lower than expected, after weighted adjustment, the effective sample size can provide meaningful insights.

3. Research Results

- Cooperation Experience: More than half of the respondents have cooperated or considered cooperating with Chinese suppliers, while some companies have not due to industry regulations. Companies that cooperate purchase a variety of product categories, with miscellaneous items accounting for 22%, electronic components 12%, etc.

- Ways to Find Suppliers: American companies use a combination of online and traditional tools to find suppliers, first screening online and then attending exhibitions for on-site inspections. They value customer recommendations, technical reports, etc., and clear product descriptions are important for attracting buyers.

- Views on Chinese Suppliers: Companies that have cooperated generally give positive evaluations, recognizing product innovation, price competitiveness, and quality improvement. However, logistics options are a pain point, there is high attention to some ESG indicators, and most cooperative relationships are stable and long-lasting.

- Impact of the US Election: Respondents are concerned about the uncertainty of tariff policies and hold a "wait-and-see" attitude. Tariffs affect costs and pricing, companies have limited willingness to change suppliers, and emphasize the importance of supply chain stability and trust.

4. Suggestions and Conclusions: Chinese suppliers should deepen relationships with existing customers and explore new markets such as the EU, Central and South America. American companies’ reliance on Chinese suppliers faces complex challenges, and their overall attitude is cautious and pragmatic.