This document is the "TikTok Shop 2024 Sports & Outdoor Category Report (Southeast Asia)" released by EchoTik, mainly analyzing the TikTok Shop sports and outdoor category market in Southeast Asia from November 2023 to November 2024, providing merchants with market insights and decision-making references.
1. Overall Market Trends: The sports and outdoor category in the Southeast Asian market has seen fluctuating growth in GMV over the past year. The Thailand site leads with a GMV of approximately $23 million, while other sites are between $15 million and $17 million. However, among all sites, only the Malaysia site ranks in the TOP10 for this category, indicating that the market capacity still needs further expansion. In terms of growth trends, the Thailand and Indonesia sites are growing rapidly and continuously, while the growth rate of other sites has slowed down.
2. Site Analysis: A detailed analysis of the sports and outdoor category is conducted for six sites: Thailand, Vietnam, the Philippines, Malaysia, Indonesia, and Singapore, covering overall category performance, GMV growth trends, secondary subcategory prices and transaction situations, shop competition landscape, and best-selling items. For example, the GMV of the sports and outdoor category in the Thailand market is growing steadily, with a monthly GMV peak of nearly $4 million, and the GMV prices of its secondary subcategories are concentrated between $5 - $10; the Vietnam market shows fluctuating GMV growth, with a peak of $2.1 million, mainly relying on influencer and celebrity marketing.
3. EchoTik Platform Introduction: EchoTik is a third-party TikTok overseas short video and live e-commerce data analysis platform, featuring a comprehensive data and metrics system, exclusive browser plugins, real-time live room traffic monitoring, and other core capabilities, providing e-commerce sellers and influencer marketers with product selection positioning and effective advice.
What this signal means for growth teams
This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.
Commercial read
- Market signal: TikTok Industry Research and Analysis Report
- Published: February 5, 2025
- Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
- Source transparency: the original source linked in this article
What brands should do next
- Identify the market, audience, product group, and KPI this signal could affect.
- Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
- Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
- Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke Marketing helps brands connect TikTok Ads, creator partnerships, TikTok Shop operations, live commerce, and reporting into one accountable operating system.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.