Dear overseas merchants, as the footsteps of the Year of the Snake Spring Festival approach, TikTok Shop Cross-border E-commerce has carefully prepared a series of Spring Festival support arrangements for you. TuKe has also further explained these arrangements to help you operate smoothly during the Spring Festival, seize business opportunities, and achieve sales growth!
I. Cross-border Self-operation (POP) Merchant Support
(1) Shipping Timeliness Adjustment
US overseas warehouse local shipping order timeliness remains unchanged, while for all POP cross-border direct shipping orders in the US and UK from January 27 to February 4, 2025, the SLA timeliness for "To be shipped - waiting for pickup" and "Shipped" will be relaxed. If you plan to close for the Spring Festival, you need to set "Vacation Mode" in advance; there is no need to extend the timeliness, but you must contact your account manager before 23:59:59 (Beijing time) on January 23.
(2) Logistics Operation Support
During the Spring Festival (January 28 - February 4), POP cross-border direct mail will be collected as usual, Wanse warehouse will remain open throughout, SF warehouse and Dongguan Hongmei warehouse will be closed for one day on New Year's Eve but will still receive goods. US and UK international trunk lines and import customs clearance will operate as normal, while last-mile delivery in some areas of the US may be delayed by 1-2 days. Product detail pages and order timeliness have been adjusted, and logistics exception ticket timeliness may be delayed by about 1 day.
II. Full-Managed Merchant Support
(1) Sales Arrangements
For full-managed merchants with pre-stocked goods, sales will proceed as normal during the Spring Festival. The JIT model will suspend sales from January 27 to January 31 (UTC+8, a total of 5 days); during this period, JIT inventory cannot be modified, inventory for sale will be 0, and historical orders can be scheduled for delivery as usual.
(2) Logistics Arrangements
For collection, merchants with stock in domestic warehouses will not be affected. For the JIT model, there will be changes from New Year's Eve to the seventh day of the lunar new year (January 28 - February 4), and urgent orders can be scheduled for special support. For distribution, domestic warehouse outbound will operate as normal, US and UK international trunk lines and import customs clearance will operate as normal, last-mile delivery in some areas of the US may be delayed by 1-2 days, and there will be arrangements for the closure and reopening of reservation channels for front warehouses and consolidation warehouses during the Spring Festival.
III. Platform Marketing Support
(1) Valentine's Day Promotion
The Valentine's Day promotion (Love At First Find) will be held from February 4 to February 9, featuring core live streaming rooms, live streaming room championship competitions, short video challenge competitions, as well as merchant-funded direct price reductions, coupons, and other discounts. Invited merchants can sign up in the backend.
(2) Influencer Resource Support
From January 25 to February 14, the Spring Festival Influencer Non-stop Activity will be held, with top merchants collaborating with influencers, expected to cover 5000+ products. There will be large-scale platform-funded influencer ranking competitions/tasks, and popular tags such as #SeasonalGems to help spread the word, safeguarding merchants' GMV growth.
The above is the TikTok Shop cross-border e-commerce Spring Festival support information brought to you this time. Overseas merchants, these Spring Festival support arrangements from TikTok Shop cross-border e-commerce provide you with a good operating environment and abundant marketing resources.
We hope you can make full use of them to make your business flourish during the Spring Festival and usher in a new peak of growth!
What this signal means for growth teams
This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.
Commercial read
- Market signal: TikTok marketing tips - short video marketing methods
- Published: January 18, 2025
- Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
- Source transparency: the original source linked in this article
What brands should do next
- Identify the market, audience, product group, and KPI this signal could affect.
- Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
- Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
- Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke Marketing helps brands connect TikTok Ads, creator partnerships, TikTok Shop operations, live commerce, and reporting into one accountable operating system.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.