2024 Outdoor Furniture Overseas Trend Report - Westwin

This document mainly focuses on the overseas trends of outdoor furniture, covering market status, regional characteristics, consumer preferences, and category trends, as detailed below:

1. Current Status of the Outdoor Furniture Market

- Market Size and Growth Trends: Revenue in the outdoor industry continues to grow, reaching $25 billion in 2023, with an expected annual growth rate of 6.12% from 2023 to 2028; the global outdoor furniture market size is projected to increase by $5.2 billion from 2022 to 2027, with a compound annual growth rate of 3.28%.

- Peak Demand Season: There is strong demand for outdoor furniture in Europe and North America, with 6.5 million monthly searches on Google in the US, and between 550,000 and 3 million monthly searches in some European countries; outdoor activities increase in spring in Europe and North America, with outdoor furniture searches rising in March and peaking in May, with a growth rate of 125%.

2. Characteristics of the Outdoor Furniture Market in Europe and North America

- North American Market: Strong courtyard culture, stable growth in outdoor furniture demand; little difference in purchase ratio between men and women, with different age groups preferring different styles; ages 18-24 prefer modern, fashionable, and are price-sensitive, while those over 55 focus on easy maintenance and accept price ranges of $50-200.

- European Market: Consumers are tall and prefer large-sized furniture; they value convenience, with high demand for low-maintenance, easy-to-clean, and weather-resistant products, and place importance on raw material quality and product finishing.

3. Consumer Preferences

- Purchase Channels: Millennials are the main consumer group, with nearly 40% having used online channels to purchase home furnishings, paying attention to quality and cost-effectiveness when shopping online; information is obtained from an average of 21 channels, including search engines, e-commerce platforms, online price comparison and review sites, brand official apps, and offline stores. US consumers consider social media or video information to be more useful than offline stores.

- Usage Scenarios: US consumers bring outdoor furniture indoors to create a natural living environment, with 20% placing outdoor tables and chairs in the living room; when purchasing, they focus on comfort and nature, pursue physical and mental pleasure, and pay attention to environmental protection.

4. Category Trends

- Modular and Multifunctional: Adapting to consumers' needs for furniture adaptability and multifunctionality, garden furniture sets can be freely combined to optimize space and usability.

- Lightweight Development: Popular worldwide, enhancing portability and ease of transport; production focuses on cost reduction of metal support structures and connectors, performance optimization, and improvement of manufacturing process efficiency.

- Use of Eco-friendly Materials: Environmental protection is a concern, with sustainability becoming a key focus; innovation in new materials is a breakthrough, designers pay attention to product life cycles, and brands should focus on the selection of eco-friendly materials and environmentally friendly production processes.

- High-tech and Intelligent: The application of smart technology enables outdoor furniture to have functions such as charging, lighting, remote control, intelligent adjustment, and automation, enhancing user experience, enabling refined management and maintenance, and redefining outdoor relaxation and entertainment.