How “fierce” can a machinery factory’s overseas expansion be? Just look at this machinery factory in Shandong.
Shandong Laiduan Machinery Co., Ltd. is a professional manufacturer specializing in open-die forging with 40 years of experience. It is also a AAA credit enterprise in China, a national high-tech enterprise, and a national contract-abiding and trustworthy enterprise.
The company has electroslag remelting workshops, forging workshops, heat treatment workshops, and machining workshops. Its main products are open-die forgings under 40 tons for various purposes, which can provide all kinds of forging products for industries such as metallurgy, petrochemicals, hydropower, molds, and pressure vessels. Currently, the company’s products are not only sold domestically but are also exported in large quantities to the United States, Europe, Southeast Asia, and other countries.
Screenshot of Laiduan Machinery’s official website
In exploring overseas markets, Laiduan Machinery Factory chose to promote its brand and enhance its influence through TikTok, which has a wide global reach.
As early as September 1, 2022, this machinery factory uploaded its first video, which received 5,400+ views.
As of September 2, 2024, a total of 34 videos have been posted, with one video reaching an astonishing 9.6 million views, making it a true viral hit.
It was precisely thanks to this viral video that more overseas users learned that there is such an outstanding forging enterprise in China that has not yet been widely known.
Laiduan Machinery’s TikTok video reached 9.6 million views
The TikTok videos uploaded by Laiduan Machinery Factory mainly feature mechanical processing scenes. In the videos, we can clearly see how a block of red-hot metal is shaped under continuous forging by machines, and the process is very satisfying to watch.
This kind of authentic forging scene also allows potential customers to clearly see the production process of the products, thereby enhancing their trust in the enterprise.
It is worth mentioning that, in addition to having an official website in China (supporting both Chinese and English versions), Laiduan Machinery Factory has also built a dedicated independent site overseas. Its overseas independent site supports browsing in Spanish, Arabic, French, and Russian, greatly meeting the needs of customers from different countries and regions.
As for the benefits of building an overseas independent site, Tuke has explained this many times before, but let’s emphasize it again here. First, building an overseas official website allows us to take the initiative. When our products can be sold not only on Amazon, Alibaba International, etc., but also promoted and sold on our own website, the restrictions imposed by overseas e-commerce platforms become smaller. Even if these platform accounts are banned, we can still contact and communicate with overseas customers through our own overseas website.
Secondly, it helps to create a professional brand image. Many overseas customers attach great importance to the company’s official website and will judge whether the company is professional and trustworthy by browsing it. Therefore, building an overseas independent site is really important.
Screenshot of Laiduan Machinery’s overseas independent site
In addition, Tuke has learned that news about Laiduan Machinery Factory can be found on many overseas platforms, including Bloomberg, Linkedin, PatSnap, and others.
It is not difficult to see that Laiduan Machinery Factory attaches great importance to shaping and promoting its overseas image. This is something everyone should learn from when going global.
Screenshot of Laiduan Machinery’s Linkedin account
In recent years, it has become commonplace for machinery factories to promote their brands and expand their influence through overseas social media such as TikTok. Laiduan Machinery Factory is one of the more successful cases in marketing.
In the future, it is believed that more domestic enterprises from various industries will shine on TikTok. Here, Tuke is looking forward to hearing your names!
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok marketing tips - short video marketing methods
- Published: September 6, 2024
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.