Recently, there have been many noteworthy major events surrounding TikTok, Temu, Amazon, etc. TuKe has made a detailed summary for everyone, let's take a look together below.
01
TikTok News
TikTok relaxes restrictions on alcohol advertising
TikTok has updated its advertising policy, relaxing restrictions on alcohol ads but setting strict conditions. Brands must comply with local laws, are prohibited from promoting to minors, people under 25, and pregnant women, and must not promote binge drinking, drunkenness, or use alcohol as a reward. Ad pages must include responsible drinking information, and it is recommended to disable comments to prevent minors from participating.
Indonesia is the country with the most TikTok users
As of July 2024, Indonesia is the country with the largest number of TikTok users, with nearly 157.6 million users. The United States ranks second with about 120.5 million users, while Brazil ranks third with about 105.3 million users. Globally, TikTok's main source of revenue comes from online advertising.
Trump supports TikTok, says it's hard to ban
In an interview with Reuters, Trump said: TikTok has been very good to him, and it is difficult to ban such a platform. Although he previously signed a divestment order, Trump stated he would block the ban plan, citing considerations such as freedom of speech. The congressional bill requires ByteDance to sell TikTok's US assets before 2025.
02
Temu News
Temu officially announces opening to European sellers
Temu officially invites European merchants to register as sellers on its platform. Merchants are responsible for product assortment, inventory management, and shipping of sold products, while Temu is responsible for determining the prices of goods. Under the rapidly growing consignment model, a new "local-to-local" model was also announced in April,
Temu semi-managed Japan site and others to open this month
Temu's semi-managed Japan site will officially launch at 3pm on August 27, and merchants can already upload products and set prices. Semi-managed sites in Korea and Mexico will also open gradually at the end of the month. Merchants should seize this great opportunity.
03
Amazon News
Amazon launches new regulatory compliance window
According to GPSR compliance requirements, sellers on EU sites need to upload relevant compliance information. However, many sellers face various issues during the upload process. In response, Amazon has launched the "Regulatory Compliance" window to help sellers complete the GPSR compliance process more efficiently.
Amazon to terminate VAT integration service
Amazon will terminate its VAT integration service on October 31, 2024. Sellers currently using Amazon's VAT service to manage European taxes must find other tax compliance service providers to take over their VAT numbers. Amazon is no longer accepting new sellers into its VAT integration service. With the peak sales season approaching, it is recommended to complete relevant operations as soon as possible to avoid any impact on sales.
04
Other Hot News
Pet giant Jihai Technology becomes category sales champion
Jihai Technology shifted from mainly producing recording headphones and smart WiFi sockets to the smart cleaning track, and later entered the pet supplies market, launching pet grooming devices Netabot and Neakasa P1Pro, and creating its own brand "Neakasa". During this year's Amazon Prime Day, NeakasaM1 cat litter box achieved a GMV of 24 million yuan, with outstanding performance.
Seller opportunities after Black Myth: Wukong goes viral
As of 21:00 on August 23, the total sales of "Black Myth: Wukong" across all platforms have exceeded 10 million copies. Its peripheral products are already being sold on major e-commerce platforms such as Amazon, eBay, and Etsy, including headbands, ring necklaces, golden cudgels, and game controllers. There will be a traffic bonus for a period of time, but note that without authorization from the brand owner, accounts may be frozen or even stores closed at any time.
What this signal means for growth teams
This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.
Commercial read
- Market signal: TikTok Marketing Information and Solutions
- Published: August 27, 2024
- Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
- Source transparency: the original source linked in this article
What brands should do next
- Identify the market, audience, product group, and KPI this signal could affect.
- Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
- Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
- Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke Marketing helps brands connect TikTok Ads, creator partnerships, TikTok Shop operations, live commerce, and reporting into one accountable operating system.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.